Customers

What founders catch before shipping.

Named case studies publish as founders approve attribution. Until then, the anonymised stories below are current, specific, and verifiable on request under a standard NDA. Enterprise case studies, DTC brands, PR agencies, political consultancies, are on the enterprise page.

What founders catch before shipping

The decisions that didn't fail because of a check.

Anonymised until founders close on attribution. Named case studies publish here as soon as we land them.

B2B SaaS · Series AEurope

Almost shipped pricing that killed conversion

A 12-person dev tools startup ran their proposed new pricing page through Prism before launch. The €99 'Team' tier they'd planned to highlight tested 38% lower on perceived value than the €49 'Starter' tier they'd planned to deprecate. They reordered the page and shipped a different default tier. Conversion held.

38% lower
perceived value gap caught pre-launch
B2B SaaS · Growth-ledSeed-stage

Cold email that was killing the pipeline

A seed-stage SaaS founder ran their outbound sequence through Prism after open rates collapsed. Email 2 was being marked as spam by 41% of simulated ICP buyers because of a subject line that read as automated. They rewrote it. Reply rates tripled within a week of shipping.

3× reply rate
after the check

Tell us what you almost shipped.

The sharpest founders push the product harder than we do. If you caught something with a check that you'd have shipped blind, we'd like to hear about it.