Empty state killed it
First-login screen showed an empty dashboard.
ICP didn't know where to start. Sample data added. Activation +33%.
Paste your first three onboarding emails or describe your activation flow. 500 ICP buyers tell you where they'd drop off, where they got confused, and what they were expecting that they didn't get. In 60 seconds.
No card. No signup. Three free checks in your first minute.
Your first 3 onboarding emails plus a description of the activation flow.
The ICP you're activating. SMB SaaS buyer, indie hacker, dev-tool buyer, etc.
500 ICP buyers walk through the flow as they would in real life. They name where they'd drop off.
Predicted drop-off points, confusion clusters, expectations that weren't met, fixes ranked.
Verdict, sentiment distribution, verbatim quotes from 500 simulated ICP buyers, the most common objection, friction points, recommendations. One artifact you can paste into your team Slack and act on tomorrow.
First-login screen showed an empty dashboard.
ICP didn't know where to start. Sample data added. Activation +33%.
Welcome email celebrated signup, no next-step CTA.
32% of buyers expected a 'do this first' link. Added one. Day-1 activation +19%.
Day 3: 'How's it going?' email.
Most buyers hadn't activated yet. Reframed as a useful tip + soft check-in. Reply rate +60%.
No. Every check runs through nine independent corrections: a multi-model ensemble across multiple independent frontier model families, calibration against historical ground truth, revealed-preference weighting, and distribution-shape matching. One model wrapped in a persona prompt is one model's opinion. We give you 500.
87% median accuracy across calibrated SaaS clusters, audited monthly. Every cluster is dated, sourced, and visible on the validation page. If a cluster drifts below 80%, we pause it automatically.
Pre-built clusters for B2B SaaS buyers (SMB and mid-market), indie hackers, dev-tool buyers, marketing-led SaaS, sales-led SaaS, PLG users, agency owners, and API-first buyers. New clusters land monthly. See the audiences page for status and accuracy.
Today the calibrated SaaS clusters are the focus. The same engine powers our enterprise customers' B2C work, see the enterprise page for that. If you're a SaaS founder targeting consumers, the indie-hacker and product-led clusters are the closest fit while we calibrate B2C-specific SaaS audiences.
No card. No sales call. Three live reactions in your first minute.