A €1.2M launch misfire, caught early
A European DTC beauty brand ran their spring launch copy through Prism before spending on media. Gen X women misread the core claim. €1.2M of media commitment was redirected to revised creative within 48 hours.
If you're an insights team, agency, or research-led brand, the same engine that powers Prism's founder tier serves the largest synthetic research engagements in the EU.
The fast reaction test. Paste your copy, pick an audience, get 500 calibrated reactions with sentiment, share intent, and purchase intent. 15 minutes.
Twelve simulated participants sit around a table and discuss your stimulus. They interrupt, build on each other, disagree. You watch.
Seed a stimulus into a simulated social graph and watch it propagate. We model who shares, who ignores, who mocks it.
Hold price points against the same audience at different elasticity levels. Find the price the market actually defends.
Rehearse a statement against 10,000 simulated reactions spanning your real stakeholder distribution. Find the word that breaks it.
Re-test the same simulated cohort over weeks. See how sentiment erodes, loyalty hardens, narratives travel.
Anonymised until the clients close on attribution. Full case studies will appear with logos, names, and raw data.
A European DTC beauty brand ran their spring launch copy through Prism before spending on media. Gen X women misread the core claim. €1.2M of media commitment was redirected to revised creative within 48 hours.
A US political consultancy simulated a battleground-state primary across a calibrated 12,000-agent voter cohort. The predicted margin landed within one point of the actual result, two weeks before the polls closed.
A PR agency rehearsed a crisis statement for a consumer-packaged-goods client across 10,000 simulated stakeholders representing their real customer distribution. Two wordings that tested clean in the room broke badly in the simulation. A third, revised in under 40 minutes, went out instead.
Annual contracts. Volume-based pricing. Dedicated cluster calibration. SOC 2, GDPR, EU infrastructure. Onboarding and training included.